United Way of Central West Virginia Logos
The most fundamental visual element of a brand identity is its brandmark. The new United Way brandmark signals a change for a new approach to the future while preserving the heritage of our past.
The United Way brand is the accumulated series of experiences people have with us and our organization. More than a name or a logo, our brand incorporates and reflects the images, ideas, value, and behavior that define who we are and why we are different. Our brand is a promise of results - a promise that we make, not only to our investors, but to ourselves at well. Please help us maintain the United Way brand by reading and following the usage guidelines (PDF).
The original components of our traditional brandmark—the rainbow of hope, the hand of support and the person as a symbol of humanity—have been maintained because they are still effective in communicating important United Way brand characteristics—caring, inspiring, trustworthy, and approachable. The changes to these key elements are intended to express new brand characteristics—innovative, dynamic, and results oriented—characteristics that we need to help us achieve our community impact mission.
These logo images are formatted as .JPG (JPEG) files and can be imported and resized in many different layout programs, such as Microsoft Office, Microsoft Publisher, and Adobe PageMaker. They may also be used with electronic media (i.e., web site design and Microsoft PowerPoint). EPS and TIF files are also available; please contact Mary Dillon at 304.340.3520 for more information.
Saving These Graphics
To download these logos, right click and hold on the linked image file name until you see a pop-up menu. Select "Save Picture as..." and select where you would like the file to be saved. The "Save as Type" field should display JPEG (*.jpg). To ensure the integrity of the United Way logo, do not reduce its width to less than .75 inches for print usage and 90 pixels or 1.25 inches for electronic media applications. These logos may be resized up to 3-inches wide. For larger applications, or if you have any difficulty dowloading or using them, please contact Mary Dillon at 304.340.3520.
United Way of Central West Virginia horizontal version, full color
United Way of Central West Virginia vertical version, full color
United Way of Central West Virginia horizontal version, Pantone blue 287
United Way of Central West Virginia vertical version, Pantone blue 287
United Way of Central West Virginia horizontal version, black
United Way of Central West Virginia vertical version, black
United Way of Central West Virginia horizontal version, web version (RGB Color)
United Way of Central West Virginia vertical version, web version (RGB Color)
NOTE: The following information is excerpted from United Way of America's Graphic Standards Manual: In no way are the United Way marks to be redrawn, reproportioned, or modified in any manner. The United Way logo is a registered trademark, anyone who uses this symbol must follow defined guidelines.
