Generations Working Together
The United Way of Central WV's Generations United to Give Campaign is about all generations working together to promote and grow our mission. This growth is a direct result of your investment in our cause. Donors of all generations make this possible. Find out more about why and how your generation gives below.
The Matures consist of those born between 1945 and earlier and are 70 and up. Their "give" on an average of $1,367 a year, representing 26% of total giving made to charities. Our eldest group of supporters continues to set examples and make waves through philanthropic giving. While they are still predominantly responsive to traditional methods of giving, like direct mail and telemarketing, they are increasingly open to giving in the digital age. Our keepers of tradition are also the most important source of legacy giving across the industry, continuing to have impact and fuel change by letting their children, grandchildren, and other generations know about charities close to their heart. Matures - we invite you to visit www.unitedwaycwv.org/givenow.html to make your donation today!
The Baby Boomers consist of those born between 1946-1964 and are between the ages of 51-69. Their "give" on average consists of roughly $1,212 per year, representing 43% of donations made to charities. Baby Boomers are the biggest givers and are dependable and generous. To pledge visit: www.unitedwaycwv.org/pledgeonline.html.
Generation X consists of those born between 1965-1980 and are between the ages of 35-50. Their "give" on average consists of roughly $732 per year, representing 20% of donations made to charities. We know Generation X appreciates convenience and ease so we invite Generation X to visit www.unitedwaycwv.org/givenow.html to easily donate to the cause.
Generation Y consists of those born between 1981-1995 and are between the ages of 19-34. Their "give" on average consists of roughly $481 per year, representing 11% of donations made to charities. Ninety percent use social media platforms to promote and represent their causes. While Generation Y may be a small percentage we know that they are the most inspired and the most passionate advocates. To pledge visit: www.unitedwaycwv.org/pledgeonline.html.
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